I wanted a story to drive the purpose of a mini shoot, campus and student based; I found it most appropriate to go for STYLE PROFILING. After coming up with the not so ‘fresh’ idea I tried to make things more exciting and gave the style profiling a bit of focus. I decided to tell the girls to bring those KEY items from there wardrobe this winter that have become, almost subconsciously, vital for their day-to-day ensemble. The girls came with their key items (Monica- chunky jumper, Chloe- Chelsea boots and her Gold ‘Retro’ Casio, Lucy-Her worn boots). I planned to simply get a couple of quotes from the girls about why they had chosen these things as key items and why they wear it the way they do. But as the KENKE I am, the discussion, inevitably, took a more interesting turn.
After talking to the girls and encouraging them to search for depth in the subject of their fashion and style, unsurprisingly, like any other aspect of our day-to-day life, the subject emerged to be as political as any other subject in society. Chloe used the words; Indie, quirky and dated to describe her look and shunned the idea of measuring her sense of style against the looks that inundate the pages of the, now many, fashion mags that have overtaken the shelves of our local news agent. Likewise Lucy, who shopped in charity shops ‘before it was cool’, also denies the popular culture of ‘following fashion’.
I’m used to hearing this idea of ‘not following fashion’ and can no longer ignore the slight hint of elitism concerning the whole subject. I mention this to the girls and a swift claim of modesty arises. So I had apparently got the wrong end of the stick, so I ask Lucy why she appeared to be annoyed at the sudden interest in charity shops and vintage clothing. It seemed, interestingly, to have nothing to do with the involuntary membership to the inevitably ‘un-cool-‘cool’’ majority and everything to do with the function of society. Likening herself to a hippie, after a travelling trip across the world, Lucy decided to take a Marxist approach to life and her wardrobe. Deciding to deny a consumerism attitude, Lucy decided to reject capitalism and refuse to contribute to the big high street names that impose money making ideologies; ignoring the unlucky labourer at the bottom of the ‘food chain’. Charity shops were one of her options, moving away from fashion capitalism; being second hand, cheap, economical, socially friendly, it seemed like a solution.hmmm
UNTIL NOW . Charity shops appear to have become the new ‘addition’ to the exploiting consumerist culture(due to popularity), much to the annoyance of Lucy, she can now be asked to pay 50 pounds for that 8 pound dress she spotted 2 yrs ago. Shame? But not so shameful? More money for the people in need?… Doesn’t seem to matter to some, the way they see it, it’s just one more area that has been taken over by the not ‘sooo cool crowd’ making things more complicated in the world.
I am studying sociology at university and now more than ever, I’m seeing fashion in a whole new light that finally makes sense to me. I can now apply sociological theory to the infamous ‘Kenke Fashion Theories’ that, previously, were labelled as the result of me ‘thinking too much’ or ‘TAKING FASHION TOO SERIOUSLY’.I can now verify that the relationship between fashion and society is very much alive and can be explored on the notion that one’s views on the economy, politics and culture, can very much be reflected in there image. I must admit, a little bit more digging and investigating is required to discover what the origin of one’s influence , concerning something as ‘trivial’ as choosing what to buy and wear.
It has never been trivial to me, why do you wear what you wear?
I say, the future has arrived. I came across a link to Ralph Lauren 4D – Behind The Scenes and to be honest, I didn’t really understand what they were actually making. I guess my mind couldn’t even grasp the possibility of what they actually achieved. A 4D projection on the Ralph Lauren Building in Bond Street? Pardon? huh? YEP!.Fashion has caught up with the rest of the technological world. (Maybe even surpassed it for now?) I guess we are in a time of innovation and doing the impossible,and I guess making buildings open up and transform into a catwalks was on the agenda. Mission accomplished! As I sat at my PC watching the magic unfold, knowing it was just computer tricks, I couldn’t help but be amazed by the splendid nature of it all. Let me just put it out there; one could say it was somewhat an emotional experience! With the combination of the soundtrack and beauty of the show, I would NOT be surprised if tissues at hand for the members of the audience who, like myself sometimes, may have been a sucker for the grander style of it all.
This has made me think, if I’m the future, I better start to get innovative. Think of the box and the room and house that it’s in. I’m going to need to get a grips with doing a little more than ‘keeping up with the Joneses’. NEW MEDIA GENERATION. Technology, Society, Fashion; far from separate.The way fashion has seemed to embrace technology in this event is EXCEPTIONALLY ADMIRABLE.
OOOOHH AND Look out for the heart warming projected wave from Ralph Lauren himself at the end.siigh
The same way in which a city black out would catch your attention, this black out will not fall short of making you take note. I have forEVER struggled to achieve the ‘Simply Neat’ look. Ironically, trying to look basic has always left me mind boggled. I’ve always associated simplicity with elegance and that ‘VIP’ vibe, that oooozes ‘I’m so cool, I’ll stand out even if I didn’t want to, no sequins necessary’. I’ll have it all planned out; ‘I’m going to stick to 3 colours!’ I’ll kid myself, BUT like there’s a secret inner child screaming to get out, I’ll leave my house realising, ‘DOH!!' (Homer Simpson style), I have SOME HOW managed (with a funky scarf and statement jewellery) TODONE IT AGAIN! Siiiiigh There goes inevitably funky Kenke, in all her conspicuous glory. I had to find a solution. I needed to find a way to keep the cool simplicity, without the irremovable funky character disrupting the whole operation.
And with a BANG, it came to me, ALL BLACK.
An easy rule to stick to, infallible even. This allowed me to play around with as many different textures as I wanted. (QUEUE THE faux fur, leather, suede, plastic fantastic, mesh, denim, velvet, tweed numberswith no fear of clashing!!) I still caught eyes, but not for the obvious ‘oddness’ people came accustom to associating me with. This look required more attention from onlookers, who would; with a more inquisitive eye, discover the depth of the simple but not so simple ALL BLACK ensemble.
As much as I credit the naturally gifted, simply elegant, ‘VIP’ cool people mentioned earlier, ALL BETS ARE OFF FOR THE UBER COOLEST OF THEM ALL, we have a winner. I don’t think anything can beat or go wrong with a (far from bland) BLACKED OUT chick or guy, day or night, come rain or sunshine (mmm sunshine, heat hazard? But worth it?) Although it may be dull, I find it definitely makes ME stand out , literally, it makes my skin BURST out of my clothes.
And the BLACK PARADE doesn’t stop there. ALL BLACK works a treat with that ONE statement piece you want to catch eyes.YEP, I’ll give the black rule a bit of leeway, for the sake of that fiery red leather jacket or that embellished metallic gilet.mmm YUM
All in all I think the ‘BLACK OUT’ look(allowing the odd burst of added colours and accessories) is the epitome of cool and sophistication; timeless, even without being associated with ‘little’ and ‘dress’. Approached correctly, with a true sense of style, this look is foolproof. Maybe it’s the idea of removing the startling statement colours and patterns, that may be relied on to have the ‘WOW’ factor and still showing character in the ‘blandest’ of colours, that I’m enthralled with. HEY. Whatever it is, I LOVE IT. OR maybe it’s just a phase I’m going through. Good thing everything I own isn’t black (because I still have my colourful days).
On the contrary, to be honest, like everything abstract and ‘artistic’, such as fashion, the rules are not the written in stone. YOU CAN DO WHAT U WANT WITH BLACK. Heck, I do. As much as my look works in my eyes, yours should work in yours. SIMPLE ;)
So my sister had a classic Casio Digital watch in 2008, honestly, I didn’t understand it, but I respected the difference and to some extent admired the fact that she took a liking to something that wasn’t IN YOUR SHOPPING FACE . I have never really been a ‘watch person’, needless to say, the odd sleek time teller has never failed to get a second look and maybe a failed attempt in finding the motivation to actually to go out and find an wrist bound eye catcher .I’m not one to get sucked into the hype of seasonal watches from various brands, personally I think it will be too hard to keep up with and harsh on my bank account. I’m in the pursuit of a classful timeless watch; one for the party as well as the office, never failing in to enthral/mesmerise onlookers as well as myself with each and every glance given to capture the year, month, day, hour, second, moment in time that will never come again, reminding me that the very moment in life that I am In should be savoured and enjoyed in all its preciousness. Siiiiiggghhh. Yep, this watch possibly only exists in my dreams.
Well in the mean time the vacancy for ‘something that will do’ (with the necessary appealing, price, look, practicality and cool factor) came up . Not after much searching it seemed the digital Casio seemed to be recurrent in my cool image eye. I took it upon myself to take my mum’s DKNY gold plated watch and, for a short while, thoroughly enjoyed the vintage rich vibe that my wrist was giving off, but it wasn’t mine and wasn’t the hard wearing watch my-rough prone-self needed. THEN ON MY BEST FRIENDS WRIST I SAW THE Casio Gold Retro Digital Watch A168 A168W A168WG-9W all of a sudden I had an Epiphany! Flash backs thoughts of the ‘something that will do’ criteria came to me as I realised I had found the OTHER one.
Although the new adapted Casio G-shock watch seemed to have taken front stage in the cool competition, the mere fact that the Classic Casio Digital (original G-Shock)watch has managed to maintain sales enough to continue production for over 25 Years, is statement enough and deserves some sort of credit . It SCREAMS authenticity and personally, I just like it. Simples!
SO I got me one.
And it seeeeems I’m not alone!! look at the pictures I got of my fellow CASIOers of the moment !